01 / 14 Rheton /ˈrɛtɒn/ — from the Greek ῥητόν, "a thing stated; made explicit."
R H E T O N

The process
is the proof.

Rheton makes academic integrity visible by design — capturing the whole research-and-writing process instead of scanning finished essays for AI content.

Obline EducationInvestor Deckobline.org2026
02 / 14 Summary & mission Assessment infrastructure for the AI era.
Summary & mission

Integrity, visible
by design.

Obline Education is building the assessment infrastructure for the AI era. Founded in 2026, pre-seed, self-funded to date. Rheton makes academic integrity visible by design — capturing the whole research-and-writing process instead of scanning finished essays for AI content.

We are raising £100,000 to fund our first institutional pilots and complete the build.

03 / 14 The problem A second integrity crisis, harder than the first.
The problem

Generative AI broke the
take-home essay.

Coursework was built on an assumption: that a finished document reflects the mind that produced it. That cracked with the internet, diploma mills and plagiarism — and tools like Turnitin emerged to stop academic misconduct. Universities now face their second major challenge: spotting and stopping AI misuse. The institutional response is failing — detection is an unwinnable arms race, and the fallback of exam halls throws away everything authentic about true academic writing.

92%
of UK undergraduates now use AI in their studies, up from 66% a year earlier
88%
have used AI for assessments, up from 53% the year before
94%
of AI-written exam answers went undetected by markers in a University of Reading study
Sources: HEPI / Kortext Student Generative AI Survey 2025; Scarfe et al., University of Reading, 2024.
04 / 14 The solution Don't police the output. Capture the process.
The solution

One space for the
entire assessment.

Rheton brings the complete research-and-writing lifecycle into one collaborative workspace: reading, planning, drafting, peer critique, and consensus-gated submission — with every contribution attributed and every tutor comment held in context, right where it belongs.

When the journey is visible and attributed, the work becomes its own evidence. There's no quiet gap left for a chatbot to fill, and nothing to detect after the fact. This is the constructive third option between "detect and punish" and "revert to exam halls".

05 / 14 Market A large market re-tooling under pressure.
Market

The market is re-tooling
right now.

TAMGlobal EdTech — projected to reach ~$350B by 2030~$250B
SAMHigher-ed assessment & academic-integrity software — the slice re-tooling fastest for the AI era~$20B
SOMBeachhead — English-speaking, LTI-integrated universities, landing department by departmentbeachhead

For scale: Turnitin alone licenses to 16,000+ institutions and 70M+ students. Even a tenth of that footprint would make us a large company.

Sources: Grand View Research / MarketsandMarkets; Dataintelo assessment-software forecasts; Turnitin institutional data.
06 / 14 The product A single thread from first reading to final mark.
The product · one continuous flow

Read → Plan → Write → Mark

01
Read & annotate
Upload PDFs, annotate and critique them using threaded discussions in the margin.
02
Plan
A shared note-taking space to discuss ideas, with headings that flow directly into the draft.
03
Write together
Collaborative writing with live changes and updates, every keystroke attributed to its author.
04
Submit & mark
A consensus-gated, immutable submission snapshot, with AI support and an integrated marking rubric.

IP / secret sauce: durable multi-anchor annotation recovery across PDF re-renders, and per-character authorship attribution across live group editing — brought together in one platform for assessment in the AI age. Roadmap: a marking copilot that directs tutor attention and auto-flags outlier marks for second marking.

07 / 14 Team Founder–market fit, plus medical-education reach.
Team

Built by the people
who feel the pain.

Founder & CEO

Andrew Stephens

Five-plus years in EdTech watching AI dismantle traditional assessment methodology. As Head of Programme Management, I have lived the struggles that moving away from essays causes. I am building Rheton for people like me: the whole research-and-writing process in a single platform that supports both students and tutors.

Advisor

Dr Anish Kotecha

CMO of Learna, practising GP and leader in medical education, with years of experience working alongside Cardiff, the University of Buckingham and the University of South Wales. Brings contacts and expertise in high-stakes courses facing elevated AI-assessment risk.

08 / 14 Business model Sold to the institution; drops into existing systems.
Business model

Multi-tenant SaaS, sold
to the institution.

Per-institution annual licensing at £150 per assignment — each assignment covering up to 30 students, two tutors (marker and second marker) and one admin. Built on LTI 1.3, so it drops into Canvas, Moodle, Blackboard and the rest with no rip-and-replace. Grades flow back automatically into the LMS, and rosters provision themselves.

Land with a single department that's feeling the assessment pain most, prove it, and expand across the institution. Standards-based integration keeps switching costs low for the buyer and retention high for us.

09 / 14 Competition Nothing to detect is a stronger position than better detection.
Competition & barriers to entry

No one else captures
the whole process.

Detects after submissionGroup authorshipFull lifecycle capture
Turnitin / Clarity✓ detection-first
Cadmuspartialpartial
Hypothesis / Perusall✗ annotation only
Gradescope✗ marking only
Rhetonnothing to detect✓ per-character✓ read → mark

Barriers to entry: the process-capture architecture (durable annotation anchoring, attributed co-editing) took real technical de-risking and is not a quick clone. The LTI/AGS integration layer creates institutional switching costs once adopted. And the framing of visibility over surveillance is hard for detection-first incumbents to retrofit without contradicting their own positioning.

10 / 14 Traction The highest-risk problems are already solved.
Traction & pipeline

De-risked, and
in conversation.

Pre-launch. Working prototypes validate the highest-risk technical bets, and the production architecture is specified.

Annotation anchoring
Durable, redundant anchors validated against real PDFs — the highest-risk technical bet, proven.
Live authorship attribution
Per-author colour-coding and contribution tracking working end-to-end.
Trustworthy submission
Consensus-gated, immutable submission snapshots with a full audit trail.

Pipeline: conversations underway with the online university Learna; outreach in progress to Cardiff University and the University of South Wales to trial the product, with links to Cambridge and Leeds widening the pilot net.

11 / 14 Go-to-market Land where the pain is sharpest; expand from proof.
Go-to-market

Land and expand,
department by department.

Identify the department under the most acute assessment-integrity pressure — typically large-cohort, high-AI-use disciplines such as English — run a free or discounted pilot for one module or cohort, prove the workflow, then expand to department-wide and institution-wide licensing.

The acquisition channel at this stage is direct founder-led outreach to department heads and heads of learning technology, backed by the "why now" pressure every institution is already under.

12 / 14 Financials Losses narrow as land-and-expand compounds.
Financials · 3-year plan

Three years to
breakeven trajectory.

RevenueCostsNet
Year 1£0 — free pilot year, by design£114k(£114k)
Year 2£22k — pilots convert to paid£175k(£153k)
Year 3£151k — land-and-expand compounds£247k(£96k)

Year 1 is a deliberate free pilot year to gather evidence and reference customers. Losses narrow from Year 2 as converted pilots expand, with a breakeven trajectory into Year 4. The £100k pre-seed funds the build-and-pilot phase; a subsequent seed round funds the scale-up.

13 / 14 The ask £100k to get from proven prototypes to paid pilots.
Funding history · the ask · use of funds

Raising £100,000.

No institutional funding to date — self-funded through the prototype and business-plan stage. We're raising £100,000 to fund the initial build and pilot of Rheton. Key milestones this unlocks:

01
Pilot-ready MVP
A scoped single-tenant version of the product, ready for pilot testing with 1–3 partner institutions.
02
First paid pilots
Convert the Learna, Cardiff and University of South Wales conversations into signed pilot agreements.
03
LTI 1.3 integration
Canvas, Moodle and Blackboard integration with automatic grade passback and roster provisioning.
14 / 14 Thank you Rheton /ˈrɛtɒn/ — a thing stated; made explicit.
R H E T O N

When the process is the proof,
integrity is designed.

Andrew Stephens — Founder & CEORheton by Obline Educationobline.org
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